What to Consider When Hiring a Website Design Company

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Finding a good website design company is not an easy task. Below are some tips and questions to help you make a better choice.

Before you start looking for a company there is a little homework you need to do. This will help you better understand what needs to be done, and save you time down the road and will ultimately make your website a better marketing tool. The information you need to identify and research beforehand are:

  • Your marketing goals. Stop thinking about your website as just an online marketing brochure that is up 24/7 and start thinking about what you want to accomplish with. Are you trying to sell your product? How do you want people to contact you? Try to collect some personal information like name and email that can be used in future marketing efforts. If you are having hard time with this part a good logo design company should be able to help you identify your goals.

  • Your audience. You need to know who is your audience. Identify things like age group, lifestyle, gender, language, education, web and computer experience. Taking this information into consideration will make your website more appealing to the right audience and help you convert users into customers.

  • Your budget. Be realistic of what can you get within your budget. Consider a phased approach to building your website. That allows you to create pieces that fit in your budget and can be built upon when more funds become available. Also, be careful selecting the lowest bid. It usually comes with a low quality product and it may end up costing you more in future to try to fix your site than if you would have done right in the first place.

  • Prepare your questions.

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After you take all these things into consideration, you can start looking for companies.

Any website design company you are about to hire should meet following requirements:

1. Has knowledge in multiple marketing disciplines.

Website creation is a complex process that involves understanding multiple disciplines:

  • Marketing strategy, to help define website as a marketing tool and part of your overall marketing strategy

  • User Experience, to ensure easiest way for your users to access information they need and help maximize conversion

  • Branding, to make sure that your website will be designed according to your brand guidelines and will be consistent with the image you have created in other marketing channels

  • Programming, to build a website utilizing a Content Management System and is able to be used on multiple devices

  • Copywriting, to create useful and appealing content that fits your audience

  • Search Engine Optimization, to optimize your website using keywords to better rank in search

  • Analytics, to collect data of user behavior to help you understand and optimize your website in future

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If you decide to work just with a designer or developer you are skipping parts of the process and you are the missing benefits that a full marketing team could bring to you. So if you want a quality product make sure you select a website design company that has a team bringing all those parts of the process together.

2. Has a Good Case Study and Portfolio Section

A successful website design company will have a diverse portfolio or case studies section. Things to consider while reviewing it could be:

  • Do you like the company’s design style?

  • How recent are the examples?

  • Does each design looks unique or do all of them look the same?

references3. Has Good References and Testimonials

Always ask for references for the company you want to hire and make sure to contact them. It will help you understand their processes and how it fits your project. Also check if they post testimonials on their site or have reviews.

4. Offers Additional Services

It is a good idea to hire a company that can offer you help with other marketing disciplines like like social media strategy, email marketing, search engine marketing, banner ads. It will keep your marketing efforts integrated, consistent and will create a  higher impact.

The Creatage team can help you build a custom website that will be an all around, strong marketing tool. Check our portfolio and our integrated marketing services(LINK) page. To get a quote contact us here.

Written by on January 30, 2014

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