What is Event Marketing?back to blog
There are many definitions for what is event marketing. It can include the promotion and advertising for many different kinds of events like annual meetings, trade shows, fundraisers, sporting events, conventions and many others. The purpose of doing event marketing is to attract people and ask them to attend the event. Sometimes the type of event and planned activities themselves can bring people in with simple communications. Other times people can be enticed by a giveaway or premium item offered for attendance. If event marketing is what your company needs, there are some things in this article you should consider.
Tactics of Event Marketing
The vehicles you choose to communicate the event are driven by the audience. If you identify the types of communication to best reach your audience by, you can begin to develop creative ways to use those to gain an attendance at your event. There are some tactics that are more successful in this space than others. Two tactics that are regularly used are direct mail and email marketing.
Direct Mail can be a very successful tool in reaching a business audience. The goal with this vehicle is making it stand out from other mailings a business person might receive. You can achieve this by designing your mailer in a larger format or in an interesting shape or size. Sometimes using strong imagery can attract attention. One part of this that is very necessary is having a strong call to action. In this case it might be to register for the event or save the upcoming date. Having a link to a website for more information would also be a good idea. The last part would be including contact information so the recipient can get in touch with you at any point.
Email Marketing can be a cost effective way to reach a large amount of business people. You can customize the message to each person in your audience and allow ways to continue communication by sending emails reminders and event information immediately as it becomes available. This is the main benefit of email marketing. It can get to your audience quicker than most other marketing tactics. You can allow it to be shared with others and can direct them right to a website all in one click. You can purchase lists to attract a new audience or use your current database as a mailing list. You can easily measure how many people open and share your email to be able to quickly judge whether it is working or not.