What is content marketing?

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what-is-content-marketingWith the internet being so popular and easy to access from any device; from desktop to mobile; it is important to keep your content up-to-date and engaging. Content marketing will play a huge role in a modern business. It’s not just for big brands anymore, illness small business owners successfully use as part of their marketing mix. First, let’s go through and answer the question, what is content marketing?

Definition

Content marketing is way to tell your brand story through images, text, video and audio. It could give information about something in your industry or help a customer understand why they should buy your product or use your service. This piece should be integrated with other brand marketing materials and have same voice. It is important to have a consistent voice that resembles what your brand stands for throughout all touch points.

Platforms

There is a large variety of platforms you can use. For example on your website, blogs, newsletters, printed materials, events, mobile apps to multiple social media sites. One of the most important places is your website or blog. Social media platforms change, they can appear or shut down, change rules, but your website is what stays the same and under your control. So try to use social platforms to drive traffic to your main source (website or blog).

It is important to stress the utilization of using social platforms for content marketing. Without them you don’t have the reach you need. When your readers share your content, other users gets exposed to it and that’s how the word spreads.

Importance of being current

The most important thing to remember is that you need to stay current. If you are current, the information you are sharing is relevant and worth reading and sharing. Once you stop updating your content, people stop reading and sharing your content. Falling behind on your content can also affect how you rank in search.

One of the easiest ways to stay current with your content is creating an editorial or content calendar allowing you to plan weeks or month ahead. It should be done regardless of the business size.

Content marketing is something that you may not see results from right away. It requires work but it can pay off down the road, when you have a community built around you.

Do you need help with your content marketing strategy or content writing? We will be glad to help. Contact us.

Written by on December 10, 2013

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