Successful Web Based Business Email

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Email marketing can be a very useful tool for businesses to communicate with current and prospective customers. It is a way to keep your company and service top of mind with customers. Web based business email communication is relatively easy to maintain and deploy.

Creating a Successful Email Marketing Campaign

It is very important to just understand a few basic rules to creating a successful campaign and they include the following:

Know where and when to use email in your marketing mix.
Is the messaging to introduce something, purchase follow-up an earlier communication or merely to inform?

Clear definition of audience.
Sending email to complete strangers is not a good idea because you can get spam complaints. The people you send emails to need to give you their permission. You also need to provide a simple way for them to unsubscribe. Ask subscribers about their interests so you will be able to send them only information they are interested in.

Understand Email Frequency.
The frequency needs to make sense. For example if you are sending daily deals to your customers, rx they are expecting daily emails. If it is a monthly newsletter then they are expecting something monthly.

Have a good subject line.
The subject line is the most important part of your email because it is what causes the reader to open the email or not. Make sure it is clear and to the point or intriguing enough to tease them into the email.

The from name on the email should be one that is familiar to the recipient.
Make it from your company name or a staff member the client might already be know.

Write an effective call to action.
Try to make it more descriptive. Avoid text links like click here and more information. Having a few call to actions on each email can improve click rate.

Add in Social features to increase your reach.
Have links available to your social networks to continue to communicate to your audience through other channels

Make sure you optimize for mobile devices.
You want to make sure the user can read it on any platform they have available to them at the time. You don’t want to miss out on an opportunity to communicate because it is not optimized perfectly.

Clearly define your messaging.
It should be information customers will benefit from. Information can be about services and products; helpful tips and advice from you or your customers; instruction and directions; entertaining content connected to your services or research information.

These simple rules can get your company started on planning and executing email campaigns that work and can bring solid results.

Web Based Business Email

Written by on February 24, 2012

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