The Benefits of Humor in Marketing

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The Optimist says: “The glass is half full.”
The Pessimist says: “The glass is half empty.”
The Marketing Consultant says: “Your glass needs re-sizing.”

Have you ever tried using humor to promote your business? It could be more effective than you think. Let’s look at a few of the benefits to using humor in your marketing approach:

1. Make your customer remember you

There are studies out there that shows a strong connection between humor and memory. Meaning, if you can make your customer laugh you have significantly greater chance that your product or service will be remembered.

2. Make your customer want to tell their friends about you

Being funny or playful in your marketing can make your content or campaign very shareable. Most people love to laugh, and when they find something they enjoy they are likely to pass it on to their friends and other people they know. They can will help spread your message and increase your exposure.

3. Stand out from the crowd

Many companies take themselves too seriously, so a little humor every now and then can help you can stand out from your competitors.

4. Be more approachable

When marketing your product or service, a light joke can help them relax and be more willing to communicate more openly and honestly. This can help make your job of selling to them a little easier and effective.

Just as there are benefits to humor in marketing, there are also some risks you should be aware of. You need to know your audience well enough that your jokes don’t annoy or offend them. So keep your humor appropriate to your audience and relevant to your business. Also, don’t push too hard or you may give the impression that you are not serious.

Humor can be applied to many marketing mediums. Here are some ideas and examples:

1. Video

Sony is releasing Animalia, a new tech line for pets!

Google created Google Nose, the new scentsation in search, which lets you search based on scents.

2. Ad and mixed media campaign

Snickers introduces Snickettes. So small they’re nuts!
Screen Shot 2014-03-31 at 10.53.30 AM

Virgin creates world’s first glass-bottomed plane.
Virgin Glass

BMW announces the BMW P.R.A.M. in time for the royal baby. It’s BMW’s first stroller!
BMW Pram

3. Logo

Have fun with your logo, like Google does routinely.

St. Patrick’s Day

Chinese New Year

New Year’s Day

4. Cartoons

Post cartoons connected to your business on your social media site.

My best advice is: don’t be afraid to lighten up a little and give humor a try in some of your marketing efforts. If you do, I would love to hear what you tried and what kind of results you experienced.

Written by on March 31, 2014

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