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Green marketing: Easy ways to get started

Written by ibecker on April 22, 2014

In honor of Earth Day I thought it would be fitting to talk a little about green marketing techniques. Environmentally-conscious marketing may require a little more effort (and cost) but it is worth it in the long run. To perform your job while respecting and conserving the Earth’s resources can be a very fulfilling undertaking. […]

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Business Holiday Greetings

Written by ibecker on December 18, 2013

As the year comes to a close businesses are busy closing their books and finishing projects. It is the perfect time to send business holiday greetings to your clients. Marketing is a relationship business so it is a good time to reach out to your clients and let them know how much you appreciate their […]

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Direct Mail vs. Email

Written by ibecker on October 15, 2013

Both are very important parts of an integrated marketing campaign. They both can be used in conjunction with one another to reinforce one another, hit different type of users and appeal to different demographics. Since people use media in different ways it is better to cast a wider net with a few tactics at once […]

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Creative Direct Mail-Dimensional Experience

Written by ibecker on May 30, 2013

Direct mail has specific elements that make it successful and in order to make a very creative direct mail piece you need to elevate those elements without losing sight of it’s main goal. The purpose of direct mail is to engage the viewer enough through use of an interesting format, relatable imagery and convincing copy […]

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What is Event Marketing?

Written by ibecker on March 9, 2012

There are many definitions for what is event marketing. It can include the promotion and advertising for many different kinds of events like annual meetings, trade shows, fundraisers, sporting events, conventions and many others. The purpose of doing event marketing is to attract people and ask them to attend the event. Sometimes the type of […]

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