Both are very important parts of an integrated marketing campaign. They both can be used in conjunction with one another to reinforce one another, hit different type of users and appeal to different demographics. Since people use media in different ways it is better to cast a wider net with a few tactics at once […]Read more about Direct Mail vs. Email
Direct mail has specific elements that make it successful and in order to make a very creative direct mail piece you need to elevate those elements without losing sight of it’s main goal. The purpose of direct mail is to engage the viewer enough through use of an interesting format, relatable imagery and convincing copy […]Read more about Creative Direct Mail-Dimensional Experience
There are many definitions for what is event marketing. It can include the promotion and advertising for many different kinds of events like annual meetings, trade shows, fundraisers, sporting events, conventions and many others. The purpose of doing event marketing is to attract people and ask them to attend the event. Sometimes the type of […]Read more about What is Event Marketing?