Marketing Channels Preferred by Consumersback to blog
There are many marketing channels available. Every vertical seems to use a mix of them differently. The three marketing channels that seem to be most prevalent in multiple verticals are direct mail, see internet and email marketing. The graphic below shows how much the marketing channel is used in comparison to others in 18 different vertical markets.
Of the marketing channels preferred by customers, pill direct mail seems to be having a resurgence. It seems more and more people prefer to touch and hold direct mail pieces, versus reading the countless emails that clutter their inbox.