Branding Process Steps Infographicback to blog
When creating a brand there is a logic to the set of branding process steps. Strategy is often the first step followed but the marketing plan. Once these two steps in the branding process are done you can move through the chart in developing visual branding and messaging that will carry through all your delivery vehicles. As you can see along the way, most steps do not have to be followed in an order but can move and skip into the vehicles that best suit your business and it’s goals. You certainly don’t have to cover off on everything because every business is unique and should have it’s own pathway defined in order to be successful.