Olive Garden Leaves a Bad Taste

Written by Scott Schiller on March 18, 2014

Olive Garden recently announced (cue the trumpets) a “Brand Renaissance” to lift lagging sales in their restaurants around the country. A “renaissance” sounds pretty impressive, vcialis 40mg right? Not only are they sporting a redesigned logo, but they also promise to focus on fresher ingredients and smaller plates, newly remodeled interiors and “a complete dining […]

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6 Best Rebrands of 2013

Written by Irina Becker on March 11, 2014

There were many rebrands in 2013, treatment but not all of them were particularly memorable (in my opinion). Here are my Top 6 Rebrands from the last year, see based on idea, find design and overall lasting impression. 1. Collectivo (formerly Alterra) This is a local chain of coffee shops in the Milwaukee, Wisconsin area. […]

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BLACK + DECKER becomes…Blah + Dull

Written by Scott Schiller on February 6, 2014

Black & Decker is one of the world leaders in manufacturing power tools, capsule with a history going back over 100 years. Established in 1910 by S. Duncan Black and Alonzo G. Decker, Black & Decker has become one of the most well-known power tool manufacturers in the U.S. and possibly around the world offering […]

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Review of New Reader’s Digest Logo

Written by Irina Becker on January 7, 2014

Reader’s Digest Association (RDA) is a global media and direct marketing company that educates, entertains and connects consumers around the world with products and services from trusted brands. For more than 90 years, flagship brand Reader’s Digest, the world’s largest circulation magazine…

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Noodles & Company Rebrand

Written by Scott Schiller on November 18, 2013

Noodles & Company was founded in 1995 by Aaron Kennedy using personal savings and investments from friends and family. It was initially met with negative reviews, but the management team overhauled the concept and led a turnaround. Food critics grew to love the chain and it won awards for fast-growth…

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Ernst & Young Rebrand

Written by Scott Schiller on October 9, 2013

Established in 1989, Ernst & Young is a global leader in assurance, tax, transaction and advisory services. They help build trust and confidence in the capital markets and in economies the world over. This past July they decided to scrap not only their logo, but their name as well, changing to simply “EY”. The decision […]

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Alterra Rebrand

Written by Irina Becker on October 1, 2013

I am starting a series of articles where I want to offer my opinions on some of the rebranding that is being done in companies, price some very well known, order some not so much. Share/Bookmark

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