When approaching a brand redesign or overhaul we often run into people who have a hard time parting ways with their logo. It is a truly understandable thing. Often when we start new businesses they become like our children. Blood, sweat, tears and money have likely played a huge role in it’s creation. I know people […]Read more about But, I love my logo!
When developing brand positioning you need to identify what makes you different or unique to your potential customers. Why would it be more beneficial for a customer to use your goods or services over another company’s? If you create your brand positioning to include these aspects you will be successful. Identifying what makes you unique […]Read more about Brand Positioning: Different, in this case is good
We thought that by creating some guidelines about good logo design and brand development we might help small businesses better understand how a strong and professional brand could help them. We also wanted to highlight the differences between hiring a good logo design company like Creatage and choosing a less-experienced and cheaper alternative. Over the […]Read more about What Makes a Good Logo Design Company
A creative brief is a document that is put together to include all the important details that need to be considered when designing a creative deliverable. Whether it is a logo, viagra a brochure, order a website, cheap a press release, direct mail piece, etc.; a creative brief helps to guide and inform the creative […]Read more about Use a Creative Brief!
Black & Decker is one of the world leaders in manufacturing power tools, capsule with a history going back over 100 years. Established in 1910 by S. Duncan Black and Alonzo G. Decker, Black & Decker has become one of the most well-known power tool manufacturers in the U.S. and possibly around the world offering […]Read more about BLACK + DECKER becomes…Blah + Dull
Finding a good website design company is not an easy task. Below are some tips and questions to help you make a better choice. Before you start looking for a company there is a little homework you need to do. This will help you better understand what needs to be done, and save you time down […]Read more about What to Consider When Hiring a Website Design Company
Reader’s Digest Association (RDA) is a global media and direct marketing company that educates, entertains and connects consumers around the world with products and services from trusted brands. For more than 90 years, flagship brand Reader’s Digest, the world’s largest circulation magazine…Read more about Review of New Reader’s Digest Logo
1. Lack of planning. Do you have a marketing plan in place for your brand? Having a clear goal and strategy to get there can save you time and money…Read more about 8 Things That Can Hurt Your Brand
As the year comes to a close businesses are busy closing their books and finishing projects. It is the perfect time to send business holiday greetings to your clients. Marketing is a relationship business so it is a good time to reach out to your clients and let them know how much you appreciate their […]Read more about Business Holiday Greetings
With the internet being so popular and easy to access from any device; from desktop to mobile; it is important to keep your content up-to-date and engaging. Content marketing will play a huge role in a modern business. It’s not just for big brands anymore, illness small business owners successfully use as part of their […]Read more about What is content marketing?