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But, I love my logo!

Written by ibecker on March 5, 2014

When approaching a brand redesign or overhaul we often run into people who have a hard time parting ways with their logo. It is a truly understandable thing. Often when we start new businesses they become like our children. Blood, sweat, tears and money have likely played a huge role in it’s creation. I know people […]

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Brand Positioning: Different, in this case is good

Written by ibecker on February 25, 2014

When developing brand positioning you need to identify what makes you different or unique to your potential customers. Why would it be more beneficial for a customer to use your goods or services over another company’s? If you create your brand positioning to include these aspects you will be successful. Identifying what makes you unique […]

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What Makes a Good Logo Design Company

Written by Irina Becker on February 17, 2014

We thought that by creating some guidelines about good logo design and brand development we might help small businesses better understand how a strong and professional brand could help them. We also wanted to highlight the differences between hiring a good logo design company like Creatage and choosing a less-experienced and cheaper alternative. Over the […]

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Use a Creative Brief!

Written by ibecker on February 11, 2014

A creative brief is a document that is put together to include all the important details that need to be considered when designing a creative deliverable. Whether it is a logo, viagra a brochure, order a website, cheap a press release, direct mail piece, etc.; a creative brief helps to guide and inform the creative […]

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BLACK + DECKER becomes…Blah + Dull

Written by Scott Schiller on February 6, 2014

Black & Decker is one of the world leaders in manufacturing power tools, capsule with a history going back over 100 years. Established in 1910 by S. Duncan Black and Alonzo G. Decker, Black & Decker has become one of the most well-known power tool manufacturers in the U.S. and possibly around the world offering […]

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What to Consider When Hiring a Website Design Company

Written by Irina Becker on January 30, 2014

Finding a good website design company is not an easy task. Below are some tips and questions to help you make a better choice. Before you start looking for a company there is a little homework you need to do. This will help you better understand what needs to be done, and save you time down […]

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Review of New Reader’s Digest Logo

Written by Irina Becker on January 7, 2014

Reader’s Digest Association (RDA) is a global media and direct marketing company that educates, entertains and connects consumers around the world with products and services from trusted brands. For more than 90 years, flagship brand Reader’s Digest, the world’s largest circulation magazine…

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8 Things That Can Hurt Your Brand

Written by Irina Becker on December 20, 2013

1. Lack of planning. Do you have a marketing plan in place for your brand? Having a clear goal and strategy to get there can save you time and money…

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Business Holiday Greetings

Written by ibecker on December 18, 2013

As the year comes to a close businesses are busy closing their books and finishing projects. It is the perfect time to send business holiday greetings to your clients. Marketing is a relationship business so it is a good time to reach out to your clients and let them know how much you appreciate their […]

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What is content marketing?

Written by Irina Becker on December 10, 2013

With the internet being so popular and easy to access from any device; from desktop to mobile; it is important to keep your content up-to-date and engaging. Content marketing will play a huge role in a modern business. It’s not just for big brands anymore, illness small business owners successfully use as part of their […]

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