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In order to properly do a website content strategy a company must have a well-defined overall marketing strategy. This will help identify the company’s goals and objectives, along with it’s main audiences. This will give you the general outline for the type of content and functionality that will be included in the website content strategy. [...]

In this infographic we talk about ways of marketing to women online. Take time to learn how women use the internet and how that information can help you in positioning your product or service and in return help you to increase your conversions.

There are a few answers to the question what is a wireframe, but I feel the best definition is often the simplest. A wireframe is a visual representation of a webpage’s content and navigation elements and how those parts work together. A designer and developer will use this wireframe to build the design and functionality. [...]

Building a good client agency relationship is essential to the overall success of marketing a brand. There has to be mutual respect for the part each plays in the relationship with the common underlying goal of marketing success. You have to build a partnership that brings in a multitude of skills sets to get the [...]

The question of whether or not an IPad in business is a toy or a legitimate business tool is raised by many business people I know. The answer is very simple. It all depends on the business needs and the problems that need to be solved within the company. For example, if you need for [...]

There are several advantages to working with a full service ad agency. It is a good choice for companies who have many marketing needs and have a strong, consistent brand. A lot of agencies have gone back and forth in their approach to this idea. For a long time full service was the way to [...]

There are many definitions for what is event marketing. It can include the promotion and advertising for many different kinds of events like annual meetings, trade shows, fundraisers, sporting events, conventions and many others. The purpose of doing event marketing is to attract people and ask them to attend the event. Sometimes the type of [...]

Exactly what is email marketing? Email marketing is the electronic delivery of messaging from a person or company. It is to promote a product, service or resource to an audience with determined frequency and goals within a marketing campaign.

In this article I would like to share what I learned and know about search engine optimization. I have been working in the online marketing industry for 10+ years and have seen many small and medium businesses that don’t know anything about search engine optimization and the benefits it can offer to your business. If [...]

This seems to be a common question and I have been asked time and time again. This question specifically comes into the picture when someone is trying to determine the difference between a marketing plan and a marketing strategy. Sometimes people use the terms interchangeable and other times they are referred to as the same [...]