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Marketing Jokes

Written by Irina Becker on April 25, 2014

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4 Easy Steps to Greener Marketing

Written by Irina Becker on April 23, 2014

Earth-friendly marketing is possible! I this new series we want to offer tips on how you can “make some green” and still go green! 1. Print on-demand instead of stocking up large quantities that may never get used. 2. Designing smaller-sized mailers or other materials helps reduce waste.   Check back tomorrow to see more […]

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Green marketing: Easy ways to get started

Written by ibecker on April 22, 2014

In honor of Earth Day I thought it would be fitting to talk a little about green marketing techniques. Environmentally-conscious marketing may require a little more effort (and cost) but it is worth it in the long run. To perform your job while respecting and conserving the Earth’s resources can be a very fulfilling undertaking. […]

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Multi-Sensory Direct Mail

Written by Irina Becker on April 2, 2014

According to the fundamentals of direct mail marketing, in order to be actually opened and read, you need to be intrusive, engaging, have a strong call to action and visually stand out from other mail. Direct mail can be designed in a variety of ways to accomplish these goals, ranging from a simple postcard to […]

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The Benefits of Humor in Marketing

Written by Irina Becker on March 31, 2014

The Optimist says: “The glass is half full.” The Pessimist says: “The glass is half empty.” The Marketing Consultant says: “Your glass needs re-sizing.” Have you ever tried using humor to promote your business? It could be more effective than you think. Let’s look at a few of the benefits to using humor in your […]

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Collection of Best Marketing Quotes

Written by Irina Becker on March 29, 2014

We put together this collection of inspirational marketing quotes. Check back in a week to see a new quote. Share/Bookmark

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Facebook Usage Statistics

Written by Irina Becker on

Facebook remains the most actively used social platform on the web. To better understand the makeup of its audience, mind we created this infographic showing Facebook usage statistics for American adults. It also reflects data on what Facebook users like and dislike, viagra 40mg as well as how men and women compare in their use […]

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But, I love my logo!

Written by ibecker on March 5, 2014

When approaching a brand redesign or overhaul we often run into people who have a hard time parting ways with their logo. It is a truly understandable thing. Often when we start new businesses they become like our children. Blood, sweat, tears and money have likely played a huge role in it’s creation. I know people […]

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Brand Positioning: Different, in this case is good

Written by ibecker on February 25, 2014

When developing brand positioning you need to identify what makes you different or unique to your potential customers. Why would it be more beneficial for a customer to use your goods or services over another company’s? If you create your brand positioning to include these aspects you will be successful. Identifying what makes you unique […]

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Use a Creative Brief!

Written by ibecker on February 11, 2014

A creative brief is a document that is put together to include all the important details that need to be considered when designing a creative deliverable. Whether it is a logo, viagra a brochure, order a website, cheap a press release, direct mail piece, etc.; a creative brief helps to guide and inform the creative […]

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