Corporate Identity Guidelines Infographic

Written by Irina Becker on March 23, 2012

It is extremely important for companies to identify and explain all aspects of their brands through corporate guidelines. It gives information on how to represent the brand everywhere and can be given to anyone doing work on behalf of the brand. Corporate identity guidelines serve as the main foundation for creating consistency in the brand. […]

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Corporate Identity Guidelines

Branding Process Steps Infographic

Written by Irina Becker on February 27, 2012

When creating a brand there is a logic to the set of branding process steps. Strategy is often the first step followed but the marketing plan. Once these two steps in the branding process are done you can move through the chart in developing visual branding and messaging that will carry through all your delivery […]

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