There are many marketing channels available. Every vertical seems to use a mix of them differently. The three marketing channels that seem to be most prevalent in multiple verticals are direct mail, internet and email marketing. The graphic below shows how much the marketing channel is used in comparison to others in 18 different vertical [...]Read more about Marketing Channels Preferred by Consumers
There are many types of marketing clients and some are great to work with and some, not so much. You know who you are! Everyone has a different way of working and it’s easy to start to identify types of people and the benefits and difficulties in working with them. We love all our clients [...]Read more about Marketing Client Demographics
When you begin to develop your brand, you most likely will start with your logo. Logos do a lot of heavy lifting for your brand impression from the start. They provide the framework for relationship building. What makes a good logo? It is a combination of subtle cues that gives a solid first impression. It [...]Read more about What Makes a Good Logo?
You may ask yourself why do I need a website for my business. The answer should be every business should have a website. With more and more people searching for information online through desktop computers, laptops, mobile phones and tablet devices you have many more ways to make contact with potential clients. Below I discuss [...]Read more about Why Do I Need a Website for My Business
In this infographic we will covering color meanings in design. Every color creates an emotional reaction in people. These reactions will be based on culture but by far and large the reactions they create are similar. In design we use color to help guide emotion and give people an immediate feeling the first time they [...]Read more about Color Meanings in Design
In this infographic we talk about ways of marketing to women online. Take time to learn how women use the internet and how that information can help you in positioning your product or service and in return help you to increase your conversions.Read more about Ways of Marketing to Women Online
It is extremely important for companies to identify and explain all aspects of their brands through corporate guidelines. It gives information on how to represent the brand everywhere and can be given to anyone doing work on behalf of the brand. Corporate identity guidelines serve as the main foundation for creating consistency in the brand.Read more about Corporate Identity Guidelines Infographic
When creating a brand there is a logic to the set of branding process steps. Strategy is often the first step followed but the marketing plan. Once these two steps in the branding process are done you can move through the chart in developing visual branding and messaging that will carry through all your delivery [...]Read more about Branding Process Steps Infographic