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4 Easy Steps to Greener Marketing

Written by Irina Becker on April 23, 2014

Earth-friendly marketing is possible! I this new series we want to offer tips on how you can “make some green” and still go green! 1. Print on-demand instead of stocking up large quantities that may never get used. 2. Designing smaller-sized mailers or other materials helps reduce waste.   Check back tomorrow to see more […]

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Green marketing: Easy ways to get started

Written by ibecker on April 22, 2014

In honor of Earth Day I thought it would be fitting to talk a little about green marketing techniques. Environmentally-conscious marketing may require a little more effort (and cost) but it is worth it in the long run. To perform your job while respecting and conserving the Earth’s resources can be a very fulfilling undertaking. […]

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Business Holiday Greetings

Written by ibecker on December 18, 2013

As the year comes to a close businesses are busy closing their books and finishing projects. It is the perfect time to send business holiday greetings to your clients. Marketing is a relationship business so it is a good time to reach out to your clients and let them know how much you appreciate their […]

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Direct Mail vs. Email

Written by ibecker on October 15, 2013

Both are very important parts of an integrated marketing campaign. They both can be used in conjunction with one another to reinforce one another, ambulance hit different type of users and appeal to different demographics. Since people use media in different ways it is better to cast a wider net with a few tactics at […]

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Marketing Channels Preferred by Consumers

Written by Irina Becker on May 13, 2013

There are many marketing channels available. Every vertical seems to use a mix of them differently. The three marketing channels that seem to be most prevalent in multiple verticals are direct mail, see internet and email marketing. The graphic below shows how much the marketing channel is used in comparison to others in 18 different […]

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What is Event Marketing?

Written by ibecker on March 9, 2012

There are many definitions for what is event marketing. It can include the promotion and advertising for many different kinds of events like annual meetings, viagra buy trade shows, hospital fundraisers, sporting events, conventions and many others. The purpose of doing event marketing is to attract people and ask them to attend the event. Sometimes […]

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Successful Web Based Business Email

Written by ibecker on February 24, 2012

Email marketing can be a very useful tool for businesses to communicate with current and prospective customers. It is a way to keep your company and service top of mind with customers.

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What is Email Marketing?

Written by ibecker on February 17, 2012

Exactly what is email marketing? Email marketing is the electronic delivery of messaging from a person or company. It is to promote a product, service or resource to an audience with determined frequency and goals within a marketing campaign.

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What is Email Marketing