Earth-friendly marketing is possible! I this new series we want to offer tips on how you can “make some green” and still go green! 1. Print on-demand instead of stocking up large quantities that may never get used. 2. Designing smaller-sized mailers or other materials helps reduce waste. Check back tomorrow to see more […]Read more about 4 Easy Steps to Greener Marketing
In honor of Earth Day I thought it would be fitting to talk a little about green marketing techniques. Environmentally-conscious marketing may require a little more effort (and cost) but it is worth it in the long run. To perform your job while respecting and conserving the Earth’s resources can be a very fulfilling undertaking. […]Read more about Green marketing: Easy ways to get started
According to the fundamentals of direct mail marketing, in order to be actually opened and read, you need to be intrusive, engaging, have a strong call to action and visually stand out from other mail. Direct mail can be designed in a variety of ways to accomplish these goals, ranging from a simple postcard to […]Read more about Multi-Sensory Direct Mail
A creative brief is a document that is put together to include all the important details that need to be considered when designing a creative deliverable. Whether it is a logo, viagra a brochure, order a website, cheap a press release, direct mail piece, etc.; a creative brief helps to guide and inform the creative […]Read more about Use a Creative Brief!
As the year comes to a close businesses are busy closing their books and finishing projects. It is the perfect time to send business holiday greetings to your clients. Marketing is a relationship business so it is a good time to reach out to your clients and let them know how much you appreciate their […]Read more about Business Holiday Greetings
Both are very important parts of an integrated marketing campaign. They both can be used in conjunction with one another to reinforce one another, ambulance hit different type of users and appeal to different demographics. Since people use media in different ways it is better to cast a wider net with a few tactics at […]Read more about Direct Mail vs. Email
Direct mail has specific elements that make it successful and in order to make a very creative direct mail piece you need to elevate those elements without losing sight of it’s main goal. The purpose of direct mail is to engage the viewer enough through use of an interesting format, viagra 60mg relatable imagery and […]Read more about Creative Direct Mail-Dimensional Experience
There are many marketing channels available. Every vertical seems to use a mix of them differently. The three marketing channels that seem to be most prevalent in multiple verticals are direct mail, see internet and email marketing. The graphic below shows how much the marketing channel is used in comparison to others in 18 different […]Read more about Marketing Channels Preferred by Consumers
Direct mail has been making a resurgence lately. When email and online banners started to take over, medical direct mail took a back seat. But now that people are being flooded with emails and online banner advertising at every turn online, doctor direct mail is starting to move forward again as a very good, cialis […]Read more about Direct Mail Design: What Works?
There are many definitions for what is event marketing. It can include the promotion and advertising for many different kinds of events like annual meetings, viagra buy trade shows, hospital fundraisers, sporting events, conventions and many others. The purpose of doing event marketing is to attract people and ask them to attend the event. Sometimes […]Read more about What is Event Marketing?