4 Easy Steps to Greener Marketing

Written by Irina Becker on April 23, 2014

Earth-friendly marketing is possible! I this new series we want to offer tips on how you can “make some green” and still go green! 1. Print on-demand instead of stocking up large quantities that may never get used. 2. Designing smaller-sized mailers or other materials helps reduce waste.   Check back tomorrow to see more […]

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Green marketing: Easy ways to get started

Written by ibecker on April 22, 2014

In honor of Earth Day I thought it would be fitting to talk a little about green marketing techniques. Environmentally-conscious marketing may require a little more effort (and cost) but it is worth it in the long run. To perform your job while respecting and conserving the Earth’s resources can be a very fulfilling undertaking. […]

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Multi-Sensory Direct Mail

Written by Irina Becker on April 2, 2014

According to the fundamentals of direct mail marketing, in order to be actually opened and read, you need to be intrusive, engaging, have a strong call to action and visually stand out from other mail. Direct mail can be designed in a variety of ways to accomplish these goals, ranging from a simple postcard to […]

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Use a Creative Brief!

Written by ibecker on February 11, 2014

A creative brief is a document that is put together to include all the important details that need to be considered when designing a creative deliverable. Whether it is a logo, viagra a brochure, order a website, cheap a press release, direct mail piece, etc.; a creative brief helps to guide and inform the creative […]

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Business Holiday Greetings

Written by ibecker on December 18, 2013

As the year comes to a close businesses are busy closing their books and finishing projects. It is the perfect time to send business holiday greetings to your clients. Marketing is a relationship business so it is a good time to reach out to your clients and let them know how much you appreciate their […]

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Direct Mail vs. Email

Written by ibecker on October 15, 2013

Both are very important parts of an integrated marketing campaign. They both can be used in conjunction with one another to reinforce one another, ambulance hit different type of users and appeal to different demographics. Since people use media in different ways it is better to cast a wider net with a few tactics at […]

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Creative Direct Mail-Dimensional Experience

Written by ibecker on May 30, 2013

Direct mail has specific elements that make it successful and in order to make a very creative direct mail piece you need to elevate those elements without losing sight of it’s main goal. The purpose of direct mail is to engage the viewer enough through use of an interesting format, viagra 60mg relatable imagery and […]

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Marketing Channels Preferred by Consumers

Written by Irina Becker on May 13, 2013

There are many marketing channels available. Every vertical seems to use a mix of them differently. The three marketing channels that seem to be most prevalent in multiple verticals are direct mail, see internet and email marketing. The graphic below shows how much the marketing channel is used in comparison to others in 18 different […]

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Direct Mail Design: What Works?

Written by ibecker on October 26, 2012

Direct mail has been making a resurgence lately. When email and online banners started to take over, medical direct mail took a back seat. But now that people are being flooded with emails and online banner advertising at every turn online, doctor direct mail is starting to move forward again as a very good, cialis […]

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What is Event Marketing?

Written by ibecker on March 9, 2012

There are many definitions for what is event marketing. It can include the promotion and advertising for many different kinds of events like annual meetings, viagra buy trade shows, hospital fundraisers, sporting events, conventions and many others. The purpose of doing event marketing is to attract people and ask them to attend the event. Sometimes […]

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