Throughout history people have wanted to identify objects with their creators and their origins. A mark, viagra a symbol, pharmacy a color, a word, a logo or a logotype did this quite well. Logos have evolved in their look, complexity and usage over time but still achieve their original goal, creating ownership. Let’s take a […]Read more about Logo History
Finding the right brand advisors very early in the brand development process can be extremely beneficial to a company. They can get you in the right mindset from the start and help to create stronger more solid platforms to build from. Brand advisors are easy to find as they will be in most advertising and […]Read more about Brand Advisors
When you begin to develop your brand, sale you most likely will start with your logo. Logos do a lot of heavy lifting for your brand impression from the start. They provide the framework for relationship building. What makes a good logo? It is a combination of subtle cues that gives a solid first impression. […]Read more about What Makes a Good Logo?
So many companies and design folks alike are talking about modern logo design. What makes a logo modern? There are many elements that can make a logo modern, ambulance but first and foremost the decisions that you make on which ones to use have to fall in line with your brand. Creating a logo that […]Read more about Modern Logo Design
In this infographic we will covering color meanings in design. Every color creates an emotional reaction in people. These reactions will be based on culture but by far and large the reactions they create are similar. In design we use color to help guide emotion and give people an immediate feeling the first time they […]Read more about Color Meanings in Design
It is extremely important for companies to identify and explain all aspects of their brands through corporate guidelines. It gives information on how to represent the brand everywhere and can be given to anyone doing work on behalf of the brand. Corporate identity guidelines serve as the main foundation for creating consistency in the brand. […]Read more about Corporate Identity Guidelines Infographic
When creating a brand there is a logic to the set of branding process steps. Strategy is often the first step followed but the marketing plan. Once these two steps in the branding process are done you can move through the chart in developing visual branding and messaging that will carry through all your delivery […]Read more about Branding Process Steps Infographic
Just a few days ago someone actually ask me, “Exactly what is a letterhead?” I had to pause and think about how I would respond as I have been doing them for so long with all the rules and purposes ingrained tightly in my little head it was hard to come up with a robust […]Read more about What is a Letterhead?
Since the beginning of time, or communications at least, people have represented themselves or their ideas in certain ways.Read more about What Is Branding? What Does It Say About You?