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Logo History

Written by Irina Becker on September 3, 2013

Throughout history people have wanted to identify objects with their creators and their origins. A mark, viagra a symbol, pharmacy a color, a word, a logo or a logotype did this quite well. Logos have evolved in their look, complexity and usage over time but still achieve their original goal, creating ownership. Let’s take a […]

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Brand Advisors

Written by ibecker on March 25, 2013

Finding the right brand advisors very early in the brand development process can be extremely beneficial to a company. They can get you in the right mindset from the start and help to create stronger more solid platforms to build from. Brand advisors are easy to find as they will be in most advertising and […]

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What Makes a Good Logo?

Written by Irina Becker on March 16, 2013

When you begin to develop your brand, sale you most likely will start with your logo. Logos do a lot of heavy lifting for your brand impression from the start. They provide the framework for relationship building. What makes a good logo? It is a combination of subtle cues that gives a solid first impression. […]

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Modern Logo Design

Written by ibecker on October 20, 2012

So many companies and design folks alike are talking about modern logo design. What makes a logo modern? There are many elements that can make a logo modern, ambulance but first and foremost the decisions that you make on which ones to use have to fall in line with your brand. Creating a logo that […]

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Color Meanings in Design

Written by Irina Becker on October 13, 2012

In this infographic we will covering color meanings in design. Every color creates an emotional reaction in people. These reactions will be based on culture but by far and large the reactions they create are similar. In design we use color to help guide emotion and give people an immediate feeling the first time they […]

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Corporate Identity Guidelines Infographic

Written by Irina Becker on March 23, 2012

It is extremely important for companies to identify and explain all aspects of their brands through corporate guidelines. It gives information on how to represent the brand everywhere and can be given to anyone doing work on behalf of the brand. Corporate identity guidelines serve as the main foundation for creating consistency in the brand. […]

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Branding Process Steps Infographic

Written by Irina Becker on February 27, 2012

When creating a brand there is a logic to the set of branding process steps. Strategy is often the first step followed but the marketing plan. Once these two steps in the branding process are done you can move through the chart in developing visual branding and messaging that will carry through all your delivery […]

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What is a Letterhead?

Written by ibecker on January 27, 2012

Just a few days ago someone actually ask me, “Exactly what is a letterhead?” I had to pause and think about how I would respond as I have been doing them for so long with all the rules and purposes ingrained tightly in my little head it was hard to come up with a robust […]

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What Is Branding? What Does It Say About You?

Written by ibecker on December 22, 2011

Since the beginning of time, or communications at least, people have represented themselves or their ideas in certain ways.

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