Multi-Sensory Direct Mail

Written by Irina Becker on April 2, 2014

According to the fundamentals of direct mail marketing, in order to be actually opened and read, you need to be intrusive, engaging, have a strong call to action and visually stand out from other mail. Direct mail can be designed in a variety of ways to accomplish these goals, ranging from a simple postcard to […]

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The Benefits of Humor in Marketing

Written by Irina Becker on March 31, 2014

The Optimist says: “The glass is half full.” The Pessimist says: “The glass is half empty.” The Marketing Consultant says: “Your glass needs re-sizing.” Have you ever tried using humor to promote your business? It could be more effective than you think. Let’s look at a few of the benefits to using humor in your […]

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But, I love my logo!

Written by ibecker on March 5, 2014

When approaching a brand redesign or overhaul we often run into people who have a hard time parting ways with their logo. It is a truly understandable thing. Often when we start new businesses they become like our children. Blood, sweat, tears and money have likely played a huge role in it’s creation. I know people […]

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Brand Positioning: Different, in this case is good

Written by ibecker on February 25, 2014

When developing brand positioning you need to identify what makes you different or unique to your potential customers. Why would it be more beneficial for a customer to use your goods or services over another company’s? If you create your brand positioning to include these aspects you will be successful. Identifying what makes you unique […]

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What Makes a Good Logo Design Company

Written by Irina Becker on February 17, 2014

We thought that by creating some guidelines about good logo design and brand development we might help small businesses better understand how a strong and professional brand could help them. We also wanted to highlight the differences between hiring a good logo design company like Creatage and choosing a less-experienced and cheaper alternative. Over the […]

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What to Consider When Hiring a Website Design Company

Written by Irina Becker on January 30, 2014

Finding a good website design company is not an easy task. Below are some tips and questions to help you make a better choice. Before you start looking for a company there is a little homework you need to do. This will help you better understand what needs to be done, and save you time down […]

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8 Things That Can Hurt Your Brand

Written by Irina Becker on December 20, 2013

1. Lack of planning. Do you have a marketing plan in place for your brand? Having a clear goal and strategy to get there can save you time and money…

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Business Holiday Greetings

Written by ibecker on December 18, 2013

As the year comes to a close businesses are busy closing their books and finishing projects. It is the perfect time to send business holiday greetings to your clients. Marketing is a relationship business so it is a good time to reach out to your clients and let them know how much you appreciate their […]

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Direct Mail vs. Email

Written by ibecker on October 15, 2013

Both are very important parts of an integrated marketing campaign. They both can be used in conjunction with one another to reinforce one another, ambulance hit different type of users and appeal to different demographics. Since people use media in different ways it is better to cast a wider net with a few tactics at […]

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Good Logo Design Can Happen

Written by ibecker on September 17, 2013

Passion and determination is what most businesses are built upon. A dream, viagra a vision that provides a needed product or service to the masses, diagnosis which is formed and developed by a single person or a small army. No matter how it comes to life, a business is defined by those who envision it. […]

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