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It is extremely important for companies to identify and explain all aspects of their brands through corporate guidelines. It gives information on how to represent the brand everywhere and can be given to anyone doing work on behalf of the brand. Corporate identity guidelines serve as the main foundation for creating consistency in the brand.

When creating a brand there is a logic to the set of branding process steps. Strategy is often the first step followed but the marketing plan. Once these two steps in the branding process are done you can move through the chart in developing visual branding and messaging that will carry through all your delivery [...]

Just a few days ago someone actually ask me, “Exactly what is a letterhead?” I had to pause and think about how I would respond as I have been doing them for so long with all the rules and purposes ingrained tightly in my little head it was hard to come up with a robust [...]

Since the beginning of time, or communications at least, people have represented themselves or their ideas in certain ways.