Blog

Marketing Jokes

Written by Irina Becker on April 25, 2014

Share/Bookmark

Read more about Marketing Jokes
marketing-jokes-thumbnail

4 Easy Steps to Greener Marketing

Written by Irina Becker on April 23, 2014

Earth-friendly marketing is possible! I this new series we want to offer tips on how you can “make some green” and still go green! 1. Print on-demand instead of stocking up large quantities that may never get used. 2. Designing smaller-sized mailers or other materials helps reduce waste.   Check back tomorrow to see more […]

Read more about 4 Easy Steps to Greener Marketing

Green marketing: Easy ways to get started

Written by ibecker on April 22, 2014

In honor of Earth Day I thought it would be fitting to talk a little about green marketing techniques. Environmentally-conscious marketing may require a little more effort (and cost) but it is worth it in the long run. To perform your job while respecting and conserving the Earth’s resources can be a very fulfilling undertaking. […]

Read more about Green marketing: Easy ways to get started
Green-marketing_banner_small

Multi-Sensory Direct Mail

Written by Irina Becker on April 2, 2014

According to the fundamentals of direct mail marketing, in order to be actually opened and read, you need to be intrusive, engaging, have a strong call to action and visually stand out from other mail. Direct mail can be designed in a variety of ways to accomplish these goals, ranging from a simple postcard to […]

Read more about Multi-Sensory Direct Mail
Direct_Mail_box_small

The Benefits of Humor in Marketing

Written by Irina Becker on March 31, 2014

The Optimist says: “The glass is half full.” The Pessimist says: “The glass is half empty.” The Marketing Consultant says: “Your glass needs re-sizing.” Have you ever tried using humor to promote your business? It could be more effective than you think. Let’s look at a few of the benefits to using humor in your […]

Read more about The Benefits of Humor in Marketing

Collection of Best Marketing Quotes

Written by Irina Becker on March 29, 2014

We put together this collection of inspirational marketing quotes. Check back in a week to see a new quote. Share/Bookmark

Read more about Collection of Best Marketing Quotes

Facebook Usage Statistics

Written by Irina Becker on

Facebook remains the most actively used social platform on the web. To better understand the makeup of its audience, mind we created this infographic showing Facebook usage statistics for American adults. It also reflects data on what Facebook users like and dislike, viagra 40mg as well as how men and women compare in their use […]

Read more about Facebook Usage Statistics
infographic-thumb

Dangers of Ignoring Usability

Written by Andre Howard on March 25, 2014

The concept of usability incorporates a very broad area. The International Organization for Standardization (ISO) defines usability as: “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, treat efficiency, recipe and satisfaction in a specified context of use. The word ‘usability’ also refers to methods for […]

Read more about Dangers of Ignoring Usability
Usability_small

Olive Garden Leaves a Bad Taste

Written by Scott Schiller on March 18, 2014

Olive Garden recently announced (cue the trumpets) a “Brand Renaissance” to lift lagging sales in their restaurants around the country. A “renaissance” sounds pretty impressive, vcialis 40mg right? Not only are they sporting a redesigned logo, but they also promise to focus on fresher ingredients and smaller plates, newly remodeled interiors and “a complete dining […]

Read more about Olive Garden Leaves a Bad Taste

6 Best Rebrands of 2013

Written by Irina Becker on March 11, 2014

There were many rebrands in 2013, treatment but not all of them were particularly memorable (in my opinion). Here are my Top 6 Rebrands from the last year, see based on idea, find design and overall lasting impression. 1. Collectivo (formerly Alterra) This is a local chain of coffee shops in the Milwaukee, Wisconsin area. […]

Read more about 6 Best Rebrands of 2013