Blog

Exactly what is email marketing? Email marketing is the electronic delivery of messaging from a person or company. It is to promote a product, service or resource to an audience with determined frequency and goals within a marketing campaign.

In this article I would like to share what I learned and know about search engine optimization. I have been working in the online marketing industry for 10+ years and have seen many small and medium businesses that don’t know anything about search engine optimization and the benefits it can offer to your business. If [...]

This seems to be a common question and I have been asked time and time again. This question specifically comes into the picture when someone is trying to determine the difference between a marketing plan and a marketing strategy. Sometimes people use the terms interchangeable and other times they are referred to as the same [...]

Just a few days ago someone actually ask me, “Exactly what is a letterhead?” I had to pause and think about how I would respond as I have been doing them for so long with all the rules and purposes ingrained tightly in my little head it was hard to come up with a robust [...]

A lot of people want to know exactly what is marketing strategy. There are many definitions out there but to put it simply, it is how you get people or potential customers interested in your company, your product or your service. How you position your brand, create messaging and establish your company goals, supports your [...]

Since the beginning of time, or communications at least, people have represented themselves or their ideas in certain ways.